​Amanda Steelman

Freelance Copywriter | November 2013 – Present   

Provide branding, copywriting and editing expertise for companies primarily in the beauty industry. Clients I've worked with include: KEVIN.MURPHY Haircare, ColorProof Color Care Authority, NEUMA, Rescue Skin, Beautiful Easy, MD Complete, Receutics and Jovenville (a creative agency)

 

Provided long-term copywriting support for Too Faced Cosmetics (November 2013 – September 2019)

• Worked freelance as the company's first copywriter, in-house 2-3 days per week

• Wrote copy for all brand assets including new product campaigns, packaging, visual merchandising, advertising, digital marketing, video, events and education

• Developed the brand's first communication tool that documents all copy pertaining to each individual product

• Acted as the distinct brand voice while on-boarding and training new full-time copywriters

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philosophy | June 2006 – September 2013    

My tenure at philosophy demonstrates my brand loyalty and reliability, with seven years of service. This also proves my growth potential and versatility, as I held four positions within the company.

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Senior Creative Copywriter | March 2011 – September 2013    

• Created compelling brand and product copy, specializing in product packaging, sales, education, press, charity and digital marketing 

• Developed product positioning and communication tools for key launches to ensure messaging consistency in all domestic and international markets 

• Aided in the integration of a Junior Copywriter, and served as a mentor to support her growth and success 

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Creative Copywriter | January 2008 – March 2011      

• Served as the first full-time copywriter for philosophy

• Wrote all brand and product copy for philosophy.com, email campaigns, consumer-facing materials, press releases and booklets, educational toolkits and in-store visuals

• Managed my own workload and upheld deadlines, while working remotely from home   

   

Marketing Coordinator | February 2007 – January 2008    

• Managed creative requests for materials to support the sales, marketing, ecommerce and education teams, and monitored the status of all projects from initiation to completion

• Coordinated between internal clients, designers, and print vendors to ensure project specifications and deadlines were met  

• Wrote and edited copy for the website and consumer-facing materials, ensuring consistent brand voice throughout all forms of communication

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Sales and Marketing Administrator | June 2006 – February 2007    

• Assisted the Executive VP of Sales & Marketing and the VP of Retail Sales with the execution of sales and marketing goals through direct channels of communication

• Established communication protocol with internal departments to ensure new product launch information remained current and all retail sales forecasts were accounted for

• Organized and tracked sales results, expenses and departmental reporting